2024 Subaru Baja Pickup Truck: Will it Happen?

The latest speculation suggests that Subaru is in the process of developing a midsize truck specifically for the US market. Currently lacking an all-wheel-drive option in their mid-size lineup. Subaru recognizes the need for a truck with impressive off-road capabilities. The upcoming 2024 Subaru Baja Pickup Truck is poised to address these demands within the US market.

Earlier, the Baja model was manufactured between 2003 and 2006. However, it was discontinued due to inadequate sales. The Baja was a dependable small utility pickup truck. With a four-passenger capacity. All-wheel drive. Impressive off-road performance. A commendable towing capacity, and good fuel efficiency. The projected 2024 Subaru Baja is anticipated to be developed on an adapted Subaru Ascent platform. Featuring the same range of engines.

2024 Subaru Baja Pickup Truck

2024 Subaru Baja Pickup Truck Specifications

Anticipated for 2024. The Subaru Baja is poised to showcase the renowned Subaru engine previously employed in the Subaru Ascent model. This iteration will introduce an enhanced 2.4-liter inline four-cylinder engine. Featuring an impressive power output of 260 horsepower coupled with a substantial 290 feet of torque, The vehicle’s performance will be further bolstered by an automatic 6-speed gearbox. Promising a seamless driving experience. The upcoming Baja is anticipated to be a robust towing companion. With a capacity of up to 6,000 pounds, solidifying its utility-driven appeal. Notably, it is set to establish a new benchmark for fuel efficiency within its category. With projected estimates of 19 mpg in urban settings and an impressive 23 mpg on the open highway.

Aligned with Subaru’s well-established reputation, the Baja pickup will feature the signature Symmetrical all-wheel drive system as a standard inclusion. Guaranteeing enhanced stability and control across various terrains. While prospects indicate the potential for an alternative Baja variant equipped with a 6-speed manual transmission and a robust 3.6-liter engine, Specific details regarding this option remain pending.

2024 Subaru Baja Pickup Truck Redesign

The next generation of the Baja is set to launch two decades after its debut. Is anticipated to showcase substantial contrasts from its predecessor. As Subaru is addressing the primary concern of the earlier model: an outdated and utilitarian interior that misaligned with its premium positioning. The forthcoming Baja will undergo a comprehensive revamp both externally and internally. Externally, a contemporary appearance will be cultivated, featuring redesigned headlights and taillights. The truck bed offers customization options and a utility space cover.

Interior enhancements aim to elevate comfort and luxury for extended journeys. Key highlights encompass a new 7-inch touchscreen and an 8-inch digital instrument cluster. Upgraded seats with power adjustments, heating, and cooling in upscale trims enhance the plush atmosphere. The addition of a sunroof, a 360-degree camera, premium leather seats with enhanced lumbar support, and more contribute to the opulent interior. Connectivity-wise, the 2024 Subaru Baja is slated to integrate seamlessly with Apple CarPlay, Android Auto, and Bluetooth. Anticipate supplementary features like wireless charging.

2024 Subaru Baja Pickup Truck

2024 Subaru Baja Pickup Truck Trim Levels

The 2024 model will be available in four distinct trim variants, each catering to different preferences:

Positioned as the entry-level option, the Base trim will feature a Symmetrical All-Wheel Drive, 16-inch wheels, and a 7-inch infotainment system. Also, we will have a selection of basic color choices.

Stepping up, the Premium trim will boast a 3-zone climate control system, heated seating for both front and rear rows, larger 18-inch wheels, and an upgraded sound system. The center console will host an expanded 8-inch touchscreen.

Elevating luxury, the Limited trim will include standard 20-inch wheels, a power liftgate, a panoramic sunroof, and upscale new seats. Also part of this trim will be. Multiple bed cover options and premium body colors will enhance customization.

Geared for off-road adventures, the Wilderness represents the fully equipped, top-tier trim. Its interior will showcase a Harman KardonĀ® sound system, ventilated front seats with enhanced lumbar support, a heated steering wheel, and more. The exterior will sport a rugged appearance with larger tires and prominent black accents.

2024 Subaru Baja Pickup Truck

2024 Subaru Baja Pickup Truck Hybrid

Subaru will probably develop a new hybrid powertrain for the 2024 Subaru Baja Pickup Truck. At this moment, Subaru has a few hybrid models available. But none of them is powerful enough to drive a new generation of Baja trucks. So we expect that a totally new hybrid engine will be available with the 2024 Subaru Baja Pickup Truck Hybrid. We guess that Subaru will pair its well-known 2.4-liter turbo gasoline inline-four engine with an electric motor. This powertrain will be able to produce up to 300 horsepower with impressive fuel economy. Also, the towing and payload capacities should be among the best in class.

Price and Release Date

There is no official news about the release date of the second generation of the 2024 Subaru Baja Pickup Truck Hybrid. But it should hit the dealership in Q3 of 2023. with a starting price of around $32.000 up to $39.000 for top-tier Wilderness trim. Also, the starting price of the Hybrid model will be slightly higher, starting at $36.000 and going up to $42.000 depending on additional equipment.

The 2024 Subaru Baja will face off against contenders like the Toyota Tacoma and Nissan Frontier. Subaru aims to entice customers through competitive pricing strategies and its renowned reputation for reliability.


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